Do you invest in PPC ads in Google AdWords, Facebook or Linkedin? Then you should be interested in another platform, Instagram.
The number of users on Instagram is constantly growing and this social network is becoming an increasingly interesting space for advertising. Let’s show you how to set up your Instagram ad easily.
Instagram allows you to tell visual stories through various ad formats. Many advertisers also appreciate a higher return on investment compared to other platforms. Today Instagram has about 800 million active users, and such an audience is definitely worth reaching.
Advertisement on Instagram
An Instagram ad is a sponsored post that is shown to users of this social network. It is often used to drive brand awareness, traffic to your website, attract new leads, and encourage existing customers to convert.
Since Instagram is a visual platform, do not look for text ads here. You’ll need an image, a set of images, or a video to create an ad.
Is Instagram advertising suitable for your business?
An Instagram ad is good for you if you want to reach a younger audience. Most Instagram users belong to the 18-29 age group, about a quarter to the 30-49 age group. If your audience does not fall within these age groups, choose other platforms for your ad.
Instagram and targeting
Like other platforms, Instagram gives advertisers a wide range of targeting options – by age, gender, location, interests, behavior, etc. You can even target your own or similar audiences.
Payments for advertising on Instagram
Advertising costs depend on many factors, from your audience to individual creative feedback. As with Facebook advertising, you can choose CPC (cost-per-click) or CPM (cost-per-impression).
How to start advertising on Instagram?
The good news is that if you are already advertising on Facebook, it will be very easy for you to run an Instagram ad. If not, we’ll walk you through the complete setup below. You can also create ads directly in Instagram. However, this process is unnecessarily complex, so we will focus on Ad Manager.
How to create an ad
Go to Facebook Ad Manager (Ad Manager does not exist specifically for Instagram). Click Create and then select your ad target from the following options:
Install the application
Interest in the contribution and more
The next step is to define your audience. So, choose the locations, age, gender, and possibly interests you want to target. You can also exclude locations, interests, behaviors, etc. from your ad groups.
Instragram user circle
The next step is to determine where your ad will appear. Ad placement is set to automatic placement. So, click Edit placement. If you want to advertise on Instagram, just check Instagram – Channel or Stories.
DO NOT MISS Revenue Report for June 2016
Next, choose your daily budget and ad schedule, which is when you want your ads to run. The final step is to create specific ads.
You can choose from three options – image, video, or slideshow. The maximum image size is 30 MB and its minimum width is 600 pixels. Video should be min. 1080 × 1080 pixels and the maximum file size allowed is 4 GB.
If you know your audience well, it shouldn’t be hard to tell if Instagram advertising is right for you. Instagram is a platform that gives advertisers the opportunity to increase brand awareness, reach new customers and reach existing ones with visual stories. Extend your PPC ad to Instagram.
The article was prepared by the digital agency PPC Profits, which sets up and manages PPC advertising, SEO, emailing, product search engines and social networks.